MIRINDA – WEEKEND AAYE THO PAGALPANTI CHAYE

2010 Brand Campaign

In 2010, Mirinda launched the ‘Weekend Pagalpanti’ campaign, based on the insight that today’s youth love to spend fun time with their friends and families on weekends, and any unwanted interruption causes annoyance. Mirinda helps young people to enjoy themselves spontaneously and drives away all unwanted weekend interruptions. The campaign was launched with interesting advertising copy, innovative outdoors, radio contests, DTH activation and in-store presence.

Brand History

Mirinda is an international soft drink brand from Spain that was launched in India in 1991.

Mirinda has always been about the irresistible taste of oranges that is now synonymous with the brand. The message was successfully communicated through our 1996 ‘Mirinda Men’ campaign, the 2000 ‘Taste Pe Atka, Mirindaaaa’ campaign and the ‘Taste Aisa Chaye Character Fisla Jaye’ campaign of 2003.

Mirinda evolved to evoke not just great taste but a lot of fun as well. This was conveyed through another spate of memorable campaigns – ‘Fun Ka Naya Mantra, Mirindaaaaa’ starring Asin and Zayed Khan in 2007 and the ‘Pagalpanti Bhi Zaroori Hai’ campaign with Asin in 2008.

In 2009, ‘orange’ was established as the core of the brand with the ‘Orange Dikha Toh Mooh Bola Mirindaaaaa’ campaign.

Brand Advantage

When we think Mirinda, we think orange. But Mirinda has also launched many other fruit flavours. Mirinda Lemon was launched in 1998 with the memorable ‘Zor Ka Jhatka Dheere Se Lage’ campiagn starring Amitabh Bachchan and Govinda. Mirinda has also launched innovative flavors like Apple and Batberry.

In 2008, the brand decided to up the ante and deliver a brand philosophy that would resonate even more strongly with consumers. Consequently, Mirinda adopted a bold and vibrant colour, great orangey taste and sparkling bubbles that encouraged one to be more carefree, spontaneous and playful.

In an effort to give our consumers a great tasting product that delights continuously, we have reformulated and improved the taste of Mirinda, first in 1996, and then in 2002. What’s more, Mirinda is now made without any artificial flavour at all!

QUICK BRAND FACTS

 

• 1991: Mirinda Orange launched in India.
• 1998: Mirinda Lemon launched in India.

SLICE – PURE MANGO PLEASURE

 

Brand History

 

Slice was launched in India in 1993 as a refreshing mango drink and quickly went on to become a leading player in the category.

In 2008, Slice was relaunched with a winning product formulation that made consumers fall in love with its taste. With new pack graphics and clutter-breaking advertising, Slice has built a powerful appeal.

Brand Advantage

 

With the launch of the ‘Aamsutra’ campaign in 2008, its winning taste and appealing pack graphics, Slice created a great deal of excitement in its category and celebrated the indulgence in mangoes like no other brand had done before.

While other players have portrayed the mango as a simple and innocent fruit, Slice celebrates the sheer indulgence and sensuality involved in consuming a mango. The creative ‘Aamsutra’ idea communicates the experience of extreme sensuous pleasure through the act of drinking Slice.

Slice was the first brand ever in the Juice and Juice Drinks category to sign on Bollywood diva Katrina Kaif as the brand ambassador for Slice.

In 2009, Slice took the notion of indulgence to a whole new level with the launch of the ‘Slice Pure Pleasure Holidays’, giving its consumers a chance to win luxurious all-expenses-paid holidays to dream European destinations like Paris, Vienna, Greece and Venice. To know more, visit http://www.mygrahak.com

QUICK BRAND FACTS

 

• Slice was launched in India in 1993
• Slice Mangola was introduced in 1994

Online Buying India an Extension to the Passion of Shopaholics

Embracing the convenience, selection and best discount offers, online shopping has created its own significance in today’s lifestyle. From the past centuries the living style of both men and women has changed drastically. From the slow pace it has converted to fast and running life cycle with least time for everything. Touching and altering all the aspects of life, time has also given new meaning to shopping with the concept of online shopping.

Geared with the emerging technology of internet family, online shopping has provided the power of buying the products without leaving one’s comfort zone. With having accessibility to a computer system and internet connection, one can buy online almost every products of their own choice. Ranging from latest fashion garments to technologically advanced electronics to collectables or daily household accessories one can do online purchase of their particular product with utmost ease. Along with the convenience, online buying also offers some lucrative facilities to consumers including discounted deals, comparative details of similar products with different makes & models and many more.

Without losing the pleasure of shopping, online buying takes one out from the endless checkout lines of the crowded shops and freedom from tiring ending. Further to add on to the pleasant shopping experience and get hold over the customers, the online stores give more and more discounts on the purchase. Hence, online purchase allows you to enjoy more and spend less. With the power of the one click purchase, online buying also brought with them various favourable options for making payment. To add more to it various online stores also provide free home delivery of the products within given time bounds.

Flooding the online market, these are online stores that prompt one to make impulsive decision to buy things. Tricky details and freebies of such online stores also end up with the online purchase of something that doesn’t fit ones’ requirement or is entirely different from the given presentation. Therefore to avoid such possibilities one needs to fully understand the policies of the retailer related to quality, delivery, exchange & return and other. Additionally, one must checks the methods of the payment used by the retailer so as to ensure that the transaction conducted are over secure modes. It also helps in protecting one from the fraudulent activities happened through online buying. With only an authentic online store one can buy online anything with more confidence than ever before.

Growing with its pros and cons, online shopping has also gained momentum in developing countries like India. Eliminating the hassles of traditional mall shopping, online buying India has benefited shoppers of all age group with its great deals. Giving them mental peace and fun of shopping even at their work place, it allows one to buy online their preferred product from a collection of hundred & thousand products and broader merchant listing. One can also find the real reviews of different customers who had purchased and used the same product to not to make the deal wasteful. Gaining the mouth popularity, online buying India has attracted shoppers from all walks of life.



MyGrahak intends to delight all households of India with a promise of enviable online shopping. With a promise of trust and sincerity, we deliver every product you need to maintain your home, through our extensive and wholesome online market. Customers can refill their monthly stores, through an easy online shopping or by placing a telephonic order, reducing their efforts and multiplying their choices. It can be anything from kitchen groceries to something for your pets, or toiletries like shampoos and deodorant.
We believe in making life easier and MyGrahak is the perfect place to redefine your lifestyle with our view.

Online Shopping : The New Face of Shopping

The revolutionizing internet family together with market globalization has totally changed the age old face of the shopping with new concept of online shopping. Gone are the days, when people had to hunt number of stores and commercial complexes for getting a particular product. Today, online shopping has brought the opportunity of selecting a product from plethora of choices by just a mouse click. One can shop online for any product or service with more comprehensive category selections and broader merchant listings from all across the world.

The immense boost in the trend of shopping online among both the upper and middle class has gained popularity due to the easy availability to internet. With just an access to a computer and an internet one can explore the gigantic online market with every known store and brand around the world. Online stores advertise their products and offer catalogues with all possible details & features and best discounts to help one to choose the product of their requirement with unmatched deal. Along with the freedom of selection, shopping online also helps one to compare products of different brands so that one can enjoy the fun of shopping by spending less.

Looking for latest fashion, advanced gadgets and technology across the world, one can shop online by just sitting at their home or office desk. One can also shop online for cheap travelling tickets, tour packages, food, health, beauty or other services offered by both high and non-high street stores with considerable saving. To add more to it, shopping online also allows one to remain in its comfort zone with high level of anonymity and doorstep delivery anywhere in the world.

Shrinking the world to its extreme, online shopping has also touched the market of India. Becoming a fastest growing business, online shopping India offers attractive deals in the form of loyalty points and rewards so that one can also earn money on the purchase made. Some of these also offer gift packages and other benefits to their customers with enhanced services to get a hold on the market over their counterparts. Speedy and remarkably easy, online shopping India offers simplest methods for monetary transactions. Moreover, the emerging technologies used by these websites have helped in securing the transactions to add safe experiences to the memory treasure of shopping lovers.

As with the every segment shopping online also comes with its own pros and cons. Hence, it is paramount for all online shoppers to check the authenticity, product rating and other details to avail the best deals. Before purchasing the product, one has to be very cautious regarding the terms and conditions of payment, product delivery and defected products of the online retailer. Additionally, one has to be aware with the quality, return and exchange policies followed by the retailer. Shoppers can also check the reviews and ratings of the products and retailers to avoid the risk of loss on purchase made. Adding pleasing experiences, only a reliable online store can aid to buy premium products to shoppers from all walks of life keeping their purchase within their budget.

Benefits of Comparing Grocery Prices Online

An increasing number of people now buy their food shopping online and have it delivered to their door, when you choose to shop this way you can enjoy the benefits of comparing grocery prices online. Most major Big Grocery Stores now have a website where you can choose your groceries, pay the bill, pick a suitable delivery time and wait for your food to arrive. You will find it a lot less tiring to cook the dinner when you've not had to go tearing around the shops beforehand.

It is always good to go to one of the comparison sites to see what different companies charge for the same item, sometimes it can be quite a significant difference, and if you find that over a number of different items you could shave quite a bit off of your weekly grocery bill. Most of the  Big Grocery Stores  offer extra goodies when you buy your groceries online, whether these are in the form of money off vouchers, two for one offers, or a knock down price on the Sunday joint. It is well worth checking out which of the  Big Grocery Stores  has the best prices on the things that you buy in a given week.

Most families today lead very busy lives and don't want to spend their precious free time standing in supermarket queues to get their groceries. Buying your groceries online is so much more convenient than having to drag yourself down to the local supermarket every weekend. When you get your food shopping online you won't have all the hassle of getting back home because it will be delivered to your door at a time convenient to you. Shopping online for your groceries can save you time and money; it can also save your arms and shoulders from straining to carry heavy bags of groceries around.

If you have never shopped online for your groceries before, you will be surprised at how easy it can be. Buying the weekly shop on the internet and having it delivered for you, can save a good couple of hours, time when you could be catching up on chores or just enjoying a quiet weekend. Very often the various  Big Grocery Stores  will have special offer on some items that is only available to those people who get their food shopping online.

When you shop for food online you are less likely to impulse buy than you would be in the supermarket. You should always start with a regular shopping list when you are buying groceries online, then if a special offer comes up you can get it, just knock something else off the list. When you buy from a supermarket website they may have an option where you can save your shopping list so it is available to you next time that you shop. Sometimes  Big Grocery Stores  offer free delivery if you spend over a certain amount or have your shopping delivered on a certain day. There are many benefits to comparing grocery prices online and of having your shopping delivered to your door.

Dairy Frozen Food - Super Long Shelf Life

Coping with unpredictability is not that difficult as long as you accept that anything can happen. Accidents and natural disasters are not something you encounter on a daily basis but they will surely put you in a compromising situation. You need to learn how to survive for a few days without help in case of emergency. Help does not come immediately all the time. This means keeping your place stocked with water and food. In emergency cases, many people rely on these things while waiting for aid and assistance. Freeze dried food has a long shelf life. This means that you can stock up on all the freeze dried food that you need without worrying about expiration dates. Quality freeze dried food can last for as long as 25-30 years. The term long shelf life is indeed an understatement.

How Is It Made?

Freeze dried food is created by removing the water out of the food to prevent them from spoiling immediately. Although the water in the food is taken out, the basic structure is still retained. Aside from prevention of spoilage, freeze drying food also helps reduce the weight of the food. Soldiers and NASA personnel prefer it because they're easier to carry and don't take up a lot of space. Plus, quality freeze dried food is very affordable. You can accumulate immense savings with this type of survival food over other food that perishes, plus it tastes great and is usually full of important nutrients and vitamins.

Is Freeze Dried Food Safe?

This type of food is not bland, gross, or unhealthy. There are many manufacturers that produce it and dehydrated food in various gourmet flavours. All you have to do is to add boiling water for them to cook. For example, freeze dried potatoes taste just as good as the ones that are home-cooked. You can also buy a pack that's good for one meal already, such as chicken teriyaki with rice. One can of if is usually good for 11-22 servings, depending on the size.

Is Freeze Dried Food Better Than Dehydrated Food?

Although dehydrated food is also a survival staple, freeze dried food still has several advantages over dehydrated food. Freeze dried maintains the freshness, aroma, color, and most of all, nutrients without the worries of rotting. Meals are usually light so food storage should not be a problem. Keep the canisters in a dry pantry with regulated temperature. Keep the food storage amply stocked to avoid last-minute shopping and unnecessary panic. Make sure to position your storage area in an accessible place.


In conclusion, every household should keep their pantries well-stocked of it because you will never know when food shortage will plague the community. Although they will never replace home-cooked meals, it will supply the body with ample nutrients and energy needed for survival. When you're planning for survival, always have freeze dried food in your list. And of course, you'll need a convenient water heater.

Important Tips for Online Shopping

Like it or not online shopping is here to stay and if you plan on jumping on this bandwagon, be sure that you have done your homework. A little effort on the net can give you valuable results and options in terms of brands, prices and terms of purchase. Follow these tips to make the experience easy, safe and enjoyable and profitable.

1. Compare, compare and compare

Online shopping is similar to shopping in an actual store so don't be impulsive. Take the time to compare products and prices in different sites, surf around for the best deals and make sure to read the fine print. Use websites such as MyGrahak for price comparisons and customer reviews.

2. Discount codes

Most people don't know that they can get major discounts on most shopping websites. The secret is to look for discount codes or "coupons" If you clip coupons or buy one get one free tags from magazines from newspapers and magazines then you will be surprised to find out that the same concept applies to online shopping. Be patient and dig around. Some sites display their discount codes openly and for others you can refer to sites.

3. Safe and secure

You won't just leave your wallet anywhere in the mall or a store. Be careful about where you leave your credit card details online. Always shop from a secure, known site, don't make purchases from computers in internet café's or other public computers. Most importantly, make sure you check your credit card statements on a regular basis to ensure that the amount deducted was correct.

4. Contact us

If you don't understand the terms and conditions or are unsure of something, use the "contact us" tab. It is not on the site for decorative purposes so don't be afraid to use it. Send an e-mail or better yet call the number provided. Actually speaking to a customer representative will give you a sense of legitimacy and security.

Online shopping makes life easy and convenient for all and specially for those who have little or no time to spare for shopping. Just follow some simple tips and rules to enjoy the experience.